Leisure & Lifestyle
At a Glance
At a Glance
Leisure is an important part of a maturing capitalist economic model. Consumers in mature economies are now able to make the choice to forego wages from work to enjoy leisure and lifestyle pursuits. This is particularly noticeable in European democracies where citizens benefit from more vacation days than the world average.
Free time and affluence provide numerous opportunities in the economy for creating services and products which serve the pursuit of leisure and quality of life. Many activities cluster around medical and well-being services such as nutrition, fitness, diet clubs, and walking clubs, whereas others are packaged as touristic and pitched to affluent working populations with means, but little time. Jobs vary from the idiosyncratic lone entrepreneur to mainstream industries in media, tourism, events, sports, personal services, and retirement.
Through a close analysis of the leisure and lifestyle economy of the south of France, students gain rapid familiarity with one of the important growth markets in the 21st century. The course enables participants to acquire the key agents involved in this fascinating industry and to take part in an action research project based on a local company's business strategy. The course is a good compliment to students in business and economics majors and would nicely top off concentrations in tourism, services and the creative industries.
Duration: 3 intensive weeks in the summer
Language: Entirely in English
Certificates & Credits:
- 3 modules
- 6 ECTS or
- 3 Intl credits
Location: Nice Campus, French Riviera
Start Date: from 15th June to 3rd July 2020
9
Fields:
- Business
- Economics
- Political Science
- Social Science
Female
Male
20-41
Average Age
11
Nationalities
Previous Academic Background
EDHEC benefits from an extensive business network throughout France and Europe with companies and consultants who hire our students and provide professors with action research topics at the heart of our learning model. Excursions are planned to take advantage of local partnerships on the French Riviera and programme themes are woven into the numerous question/answer possibilities afforded during these special up-close business visits.
Summer courses are designed to integrate our corporate partners so that course contents directly apply to the discussion of business strategy and brand development. Some smaller business excursions are planned but multinational players, in particular, provide a focus allowing for an in-depth view of the business challenges that the programme seeks to investigate.
This year's sponsors and partners for the action-based research learning design are the multinational players located right on the French Riviera. On-site visits allow students to ask questions to see operations first-hand and observe business in action.
Sociétés MANE (Châteauneuf, France): In 1871, Victor MANE started producing fragrant materials from regional flowers and plants. Since then, the small distillery which grew successfully to become one of the leading Flavours and Fragrances companies worldwide has continually been run by the MANE family.
Victor’s sons Eugène and Gabriel modernised and developed the business internationally. Maurice MANE took over from his father Eugène in 1959. Under his leadership, the Company increased its production capacity, set up research and analytical laboratories, diversified into flavours for the food industry and developed its international network of subsidiaries.
In 1995, Maurice MANE retired to become Chairman of the Supervisory Board, while his eldest son Jean was appointed President of the MANE Group, and his other son Michel, President of the Americas Region. MANE employs 5000 people in 34 countries, 25 Manufacturing sites and 43 R&D Centres.
The museum of modern art of the city of Nice is considered one of the major art attractions of the Riviera. Housing contemporary art from around the world, offering special expositions and hosting artistic events, it is the centrepiece of art and architecture for Nice. Summer programme students work on topical issues of interest to the sustainability of the art museum within the city of Nice ranging from marketing, digital strategy, corporate communication, sponsorship and fundraising.
Grasse expertise provides business-to-business services for local companies and multinationals operating in aroma and essence markets. Located in the world’s perfume capital, Grasse Experts bring together major fragrance brands like Fragonard as well as research laboratories conducting sustainability, pharmaceutical and environmental investigations based on regional flora. A key component in the production line linking cosmetic and perfume innovation to the industries that bring these essences to homes and businesses across the world, Grasse Experts is a cutting-edge think tank that matters in the aroma industry and in the national centres of French excellence.
Elis industries is a multinational service provider who has based its excellence and experience on acquired competency in the hotel, tourism, catering and restauration industries across the world. Services range from housekeeping, canteen services, and gourmet food to entire provision service chains for five-star hotels. A major player in France’s tourism industry, Elis is a top employer for services around the world.
EDHEC Business School professors and students interact with the city of Nice on projects related to urban development, the promotion of the arts, the monetization of cultural products and services and the sustainability objectives of France’s second tourist destination. Nice is the location of France’s second largest airport and caters to an international population of tourist arrivals among Europe’s most demanded.
Academics
Academics
“Leisure and Lifestyle” provides international students with the opportunity to undertake intensive study on new leisure markets in a short summer format taking place on France’s Nice Riviera Campus. Now in its first year, the programme has adapted an experiential learning-by-doing approach that is as unique as it is appropriate to the context of one of the world’s premier tourist attractions in the south of France. As a specialist in intercultural communication, I believe that the international learning cohorts that come together for this multi-disciplinary intensive track provide enhanced experience of new lifestyle pursuits, diverse cultural understandings of leisure and the challenges specific to leisure and lifestyle businesses."
— Professor Anne E. Witte
The EDHEC Summer Programme will examine a few mainstream players of the leisure economy, using models based in the region of Nice, Cannes and Monaco as live case studies of the companies and consumers that inhabit the leisure economy. Three focus courses will combine background literature, in situ learning and a consultancy based evaluation framework to become acquainted with this often neglected part of today’s economy.
This course will see leisure in terms of its macro-economic impact in France and in Europe. Providing a comparative framework for understanding growth markets in leisure and lifestyle products and services, the relative size and potential of different markets and different concentrations throughout France and Europe will be covered. This course will give you a general economic outlook on Leisure Markets in the 21st century (sectors, size, growth potential, key regions, key figures) drawing from a range of examples in lifestyle innovation, ecotourism, work/life balance trends and responses to recession. The development of the Eco-vallée in Nice will be a regional case in point for this course.
In this course you will learn consumer analysis and market strategies for leisure and lifestyle. You will discover how to examine new consumer profiles, ethics and sustainability trends as well as new service opportunities focused on the affluent and the retired. The course takes a panoramic view on consumer culture analysis methods, information gathering and emerging consumer socio-styles.
This course requires you to use practical company visits to think about strategies and opportunities in these markets. With potential projects ranging from music events and sensation sports, to cultural and business tourism, projects can study “leisure” by examining communication strategies, techniques of retro-planning, consumer behaviour, growth opportunities and event management. Research based, this course is spread out over the summer course to guide you in collecting data, asking valid research questions and thinking about opportunities in leisure markets.
Our teaching methods are aimed to give you the core competencies necessary to compete in a complex and competitive business environment. You will learn to deepen your analytical thinking, develop practical skills, and design creative strategies for business success.
Our methodology includes:
♦ Core curriculum
- Embraces the latest technology
- Responds to trends in the market
- Co-developed with leading business partners
♦ Blended learning
- Tutorials
- Lectures
- Workshops
- Seminars
♦ Applied learning
- Business Games
- Case Studies
- Entrepreneurship Projects
♦ Personal performance coaching
- Interviewing strategies
- Teamwork development
- Intercultural communication skills
Programme Insights
Programme Insights
Adrienne Fraser, American
University of North Carolina at Chapel Hill, Kenan-Flagler Business School MBA graduate, class of 2018
Aviv Braun, Israeli, Hebrew University
Milena Pereira, Bresilian, University of Sao Paulo
News
- 26-05-2017
“My aim is to build on the culture of excellence pervading the Master in Management programme, in order to continue developing innovative programmes and pedagogy that respond to businesses’ ever-changing needs and also to develop engaged leaders who are ready to make an impact across the globe. I would also like to...
Next Steps
Next Steps
- Tuition fees* € 3500
- Service fees € 500
- Total course fees € 4000
*Tuition fees are waived for students nominated by EDHEC’s partner universities and who participate in the summer course as part of the general exchange agreement. These students only pay the Service fees.
- Registration fees
- A 1-month public transport pass for Nice
- Welcome & farewell events
- Cultural excursions & social activities
- Support from EDHEC’s International Relations Office
- Course materials
- Transportation to company visits
- Student card which provides access to libraries, computers, wireless internet transcript & certificate
- Travel costs to & from France
- Personal insurance
- Accommodation
- Personal expenses
- Books
- Passports & Visas and anything not listed above
- For cancellation before 31st May 2019, 50%, a refund will be made after receipt of the notification by email to kinga.bertoti@edhec.edu
- For cancellation as of and after 1st June 2019, no fees are refundable.
- Fees paid for the current summer course cannot be transferred to the next year.
Payment of course fees must be received to confirm registration to the summer course and to receive the enrolment letter, accommodation contacts and any documents eventually required to obtain the student visa.
- Summer courses are open to upper bachelor level students (in good standing- GPA at 3.0 or higher) and graduate students.
- Students are recruited via the current EDHEC exchange programmes Master and BBA as well as by application for international candidates with no previous ties to the school.
- Bachelor level 3, 4 and graduates must apply with transcripts and letters of nomination from their home university or a professional reference.
Students not attending the entire course can receive a certificate of attendance, but no credit transfer will be made available.
- STEP 1: Download the Summer course Application Form. It must be returned to EDHEC by 13th May 2019, at the latest.
- STEP 2: Acceptance will be confirmed by e-mail and sent with a personal invoice together with an information pack on travel to France and formalities.
- STEP 3: Payments must be made before 13th May 2019.
Deadline for receiving application file: May 11, 2020.
Course starting from 15th June to 3rd July 2020
Summer course participants will be guided and assisted by EDHEC’s International Relations Office. Full information on accommodation, arrival, campus facilities and schedules can be found on our website.
Participants will have access to all campus facilities including:
- Computer rooms with free wireless internet access
- Library facilities
- Student cafeteria
- Administrative support
- Visa: Students without a European Union or EEA passport must have a visa to study within the summer course. EDHEC’s International Relations Office will provide all registered participants an enrolment letter. For further information regarding the visa application process, please contact the French embassy in your country of residence.
- Accomodation (see Accomodation section for more information)
Registered participants will receive a list of different types of accommodation available near the campus, but students are free to use social media to inquire about typical prices and availability.
During the Summer courses participants are free to have lunch at the EDHEC cafeteria which serves obligatory student take-outs but also a freshly made dish of day, which changes every day. The EDHEC student card will give you access to the cafeteria, as well as to the library and internet rooms.
Contact : Kinga Bertoti, Summer Courses Programme Manager for further information.
A 1-month public transport pass included in the service fees.
Yes, you will receive credits and you should check beforehand with your home university for the credit transfer.
EDHEC offers different housing options for Summer participants. Please refer to Accommodations.
Student cafeterias on campus is available for lunch, serving snacks and hot meals. The Nice town center is a short bus/tram ride away and has many highly rated as well as affordable bars and restaurants.
Students without a European Union or EEA passport must have a visa to study within the summer course. EDHEC’s International Relations Office will provide all registered participants an enrolment letter. For further information regarding the visa application process, please contact the French embassy in your country of residence
Yes, fairly casual for lectures and business casual for company visits.
Yes, you are allowed to travel before and/or after the modules. We will provide you with further information on request. These travel plans are not covered by Summer course fees.
Laptops are not mandatory as you will have full access to EDHEC Computer facilities, however it can be of a help. It is up to you to decide whether you want bring your own laptops or not.
Sunday afternoon as the course usually begins on Monday morning.
Information will be sent out with the acceptance letter. In April a draft schedule will be sent to all enrolled Summer course participants. The confirmed schedule will be available upon arrival at EDHEC.
Please contact us to best organize this situation (in terms of assistance for accommodation, and participation in social and cultural activities)
You might have many more questions; we will certainly do our utmost to answer them. Please don't hesitate to contact us.
About EDHEC
Operating from campuses in Lille, Nice, Paris, London and Singapore, EDHEC is one of the world’s top 20 business schools. Fully international and directly connected to the business world, EDHEC is a school for business, rather than a business school, where excellence in teaching and research focuses on innovation to stimulate entrepreneurship and creativity. For business from birth and dedicated to business, EDHEC makes entrepreneurs for life, able to remodel or create successful businesses wherever they work.
EDHEC functions as a genuine laboratory of ideas and produces innovative solutions valued by businesses. The School’s teaching philosophy, inspired by its award-winning research activities, focuses on “learning by doing”.
